ItalianoAWARDS
Awarded by SEPHORA and AVON
YA.BE has been selected by SEPHORA for the Europe & Middle East SEPHORA ACCELERATE acceleration program. In November 2019 has been awarded by AVON UK and USA as one among the 10 most promising European start-ups founded by women.
Beauty is fullness
The word cosmetic has the same origin as the word cosmos, which means universe:
The ultimate expression of harmony and elegance, according to the ancient Greeks. Ancient Greek wisdom already contemplated the idea that outer and inner beauty are strictly connected and mirror each other. That’s the reason why YA.BE is not only a cosmetics line, but also a mind journey. YA.BE is an all-encompassing renewal project addressing your inner and outer beauty and enhancing both, to the total fulfilment and the full expression of your true self.
YA.BE is you at the maximum expansion of your universe.
Authentic Beauty
Every woman wants to like herself. She wants to feel free, self-aware and beautiful in a true and authentic way. To be so, we have to go beyond the distinction between outer, aesthetic and inner beauty, a distinction that hinders the ultimate expression of our full potential. If we pay attention only to the outer side, we run the risk of losing track of our deepest desires and lose connection with our resources. On the other hand, only taking care of our soul might mean neglecting the part of us that connects us with the outer world.