A NEW BEAUTY ROUTINE


Our dream is to rewrite the definition of beauty to allow everyone to see and feel beautiful.


We combined mindfulness with natural cosmetics to create a new beauty routine that respects the beauty of each of us.


Founded by four women, YA.BE means you are (be)autiful and our mission is to bring together inner and outer beauty in an all-encompassing renewal to the full expression of oneself.

NATURAL COSMETICS



100% natural   |   vegan   |   allergy free   |   made in Italy


YA.BE products are all 100% natural and for all skin types, do not contain silicones, parabens nor chemical antioxidants that might interfere with our metabolic activity. They are vegan and allergy free.

MINDFULNESS PODCASTS



Every product is accompanied by podcasts which allow you to regain wellbeing and energy, release stress and let go and express yourself at best.

MIND GYM



Our mind, as our body, needs to train to always be in good shape, effective and always best performing!


Every month we will have a date, a mini-course of about one hour and a half duration, accessible via zoom; a step of a journey of awareness and mindfulness where we will talk about many different topics and we will have the opportunity to share experiences directly on many topics of interest.

NATURAL COSMETICS

100% natural   |   vegan   |   allergy free   |   made in Italy

YA.BE products are all 100% natural and for all skin types, do not contain silicones, parabens nor chemical antioxidants that might interfere with our metabolic activity. They are vegan and allergy free.

MINDFULNESS PODCASTS

Every product is accompanied by podcasts which allow you to regain wellbeing and energy, release stress and let go and express yourself at best.

MIND GYM

Our mind, as our body, needs to train to always be in good shape, effective and always best performing!

Every month we will have a date, a mini-course of about one hour and a half duration, accessible via zoom; a step of a journey of awareness and mindfulness where we will talk about many different topics and we will have the opportunity to share experiences directly on many topics of interest.

AUTHENTIC BEAUTY


Every woman wants to like herself. She wants to feel free, self-aware and beautiful in a true and authentic way.
To be so, we have to go beyond the distinction between outer, aesthetic and inner beauty, a distinction that hinders the ultimate expression of our full potential. If we pay attention only to the outer side, we run the risk of losing track of our deepest desires and lose connection with our resources.
On the other hand, only taking care of our soul might mean neglecting the part of us that connects us with the outer world.


That’s why YA.BE was born: for the first time a unique program of holistic beauty,in a journey from your skin to your deepest self.

AWARDS


YA.BE has been selected by SEPHORA for the Europe & Middle East SEPHORA ACCELERATE acceleration program. In November 2019 has been awarded by AVON UK and USA as one among the 10 most promising European start-ups founded by women.

| SEPHORA


| AVON

follow us on @yabebeauty to discover more!