YA.BE introduces
A NEW BEAUTY ROUTINE
for skin, body and mind.

 

YA.BE revolutionizes the world of beauty routines rewriting the definition of beauty as the natural and full expression of oneself through a natural cosmetic products line for the skin care and beauty that “speak” to women. Each product is paired with a mindfulness audio podcast for an intimate journey of beauty from inside out.

 

The brand was established in 2019 from the collaboration of 4 businesswomen each with her own personality and different background, that share the same dream: to rewrite the definition of beauty in order to allow every single person to feel beautiful when looking at the mirror, increasing self-awareness.

YA.BE “You Are Beautiful”.

NATURAL COSMETICS



100% natural   |   vegan   |   allergy free   |   made in Italy


YA.BE products are all 100% natural and for all skin types, do not contain silicones, parabens nor chemical antioxidants that might interfere with our metabolic activity. They are vegan and allergy free.

MINDFULNESS PODCASTS



Every product is accompanied by podcasts which allow you to regain wellbeing and energy, release stress and let go and express yourself at best.

MIND GYM



Our mind, as our body, needs to train to always be in good shape, effective and always best performing!


Every month we will have a date, a mini-course of about one hour and a half duration, accessible via zoom; a step of a journey of awareness and mindfulness where we will talk about many different topics and we will have the opportunity to share experiences directly on many topics of interest.

NATURAL COSMETICS

100% natural   |   vegan   |   allergy free   |   made in Italy

YA.BE products are all 100% natural and for all skin types, do not contain silicones, parabens nor chemical antioxidants that might interfere with our metabolic activity. They are vegan and allergy free.

MINDFULNESS PODCASTS

Every product is accompanied by podcasts which allow you to regain wellbeing and energy, release stress and let go and express yourself at best.

MIND GYM

Our mind, as our body, needs to train to always be in good shape, effective and always best performing!

Every month we will have a date, a mini-course of about one hour and a half duration, accessible via zoom; a step of a journey of awareness and mindfulness where we will talk about many different topics and we will have the opportunity to share experiences directly on many topics of interest.

AUTHENTIC BEAUTY


Every woman wants to like herself. She wants to feel free, self-aware and beautiful in a true and authentic way.
To be so, we have to go beyond the distinction between outer, aesthetic and inner beauty, a distinction that hinders the ultimate expression of our full potential. If we pay attention only to the outer side, we run the risk of losing track of our deepest desires and lose connection with our resources.
On the other hand, only taking care of our soul might mean neglecting the part of us that connects us with the outer world.


That’s why YA.BE was born: for the first time a unique program of holistic beauty,in a journey from your skin to your deepest self.

AWARDS


YA.BE has been selected by SEPHORA for the Europe & Middle East SEPHORA ACCELERATE acceleration program. In November 2019 has been awarded by AVON UK and USA as one among the 10 most promising European start-ups founded by women.

| SEPHORA


| AVON

follow us on @yabebeauty to discover more!